By completing this course you will cover a wide field of skills, both in diving and business management that will create many job opportunities for you and enhance your chances of getting work locally and abroad. The CDC program is designed to take both divers and non-divers alike toward to the highest level of diver training available, and will help you achieve your goal of becoming a successful and professional dive Educator and/or Dive Store Manager.
The CAREER DEVELOPMENT PROGRAM will run over a period of 12 weeks, and is designed to take you from your current level of training up to a PADI Open Water Instructor or higher.
Monthly Planning and Scheduling of Course and Trips
Stock Control and Replacement Ordering
Cash Flow Control and Basic Book Keeping
Banking Procedures
Shop Design and Outlay
Computerised Dive Store Management Systems (EVE – Quickbooks)
EQUIPMENT KNOWLEDGE
Equipment Purpose
Learn the features and benefits of all equipment sold in your territory
Learn all aspects of dive computers, how computers work and the various models
Learn all about digital underwater camera’s and housings
How to assist a client with equipment selection and fitting
Compatibility of equipment
EQUIPMENT SEVICE TECHNICIAN
In this section you will learn the theoretical and practical knowledge and gain hands on experience on: maintenance, repairing and trouble-shooting of diving equipment. Several maintenance workshops with different manufactures will be attended.
Once the above mentioned courses have successfully been completed you will receive practical experience by servicing equipment under direct supervision. Basic compressor operator training.
SELLING TECHNIQUES
Identifying customer needs
Product presentation
Identifying buying signals
Selling gestures
Closing sale techniques
Follow up service and customer care
MARKETING
Window display
Design and distribution of pamphlets
Continued education promotions
Organise promotions and exhibitions
Telephonic customers follow up
Media advertising and campaign techniques
PUBLIC RELATIONS
Dealing with existing clients
Gaining trust and confidence from new clients
Attend and conduct staff meetings
Problem solving, e.g. Staff/clients
Liase relations students and instructors
The CDC Program offers comprehensive training to maximize your opportunities and to give you the cutting edge to succeed in today's Dive Industry.